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Tag Archives: casestudy

Thoughts:
Kenya Hara (Creative Head of MUJI) speak about “Emptiness” the culture of Japanese and how it influence the design concept for Muji's product as well as Japan design communication as a whole.

Source: stapledesign.com/2011/05/kenya-hara-emptiness/

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Thoughts:
Interesting Interview on the t-shirt culture and how it has evolved.
The pop-up store products should consider the role and importance of T-Shirts.

Thoughts: Sign and symbols of Cultural Semiotics used in this video managed to show the impression of Japanese culture.

Source: http://creativeroots.org/2010/03/japan-the-strange-country/

Thoughts: The use of cultural semiotics in the Official Posters as the background details added depth to the overall design. Awesome colour template.

Source: http://benhulse.com/

Recent Canadian Olympic Team Re-Branding that uses cultural semiotics (the iconic maple leaf).
A comprehensive 86 page brand manual. Includes committee/team history, identities, typography, colour, photography/writing style, graphics, and marketing guidelines.

“The brand strategy was repositioned to focus on the team rather than the committee, and our goal was to deliver a classic sports brand with fresh appeal. In everything we did, we attempted to balance classic versus current aesthetics and themes. In communications, we looked to balance imagery and stories of today’s Olympic heroes with legends from decades past.”

Thoughts: Looks similar to the rebranding of City of Melbourne in a glance but after looking through the designs and video the “roots” is stronger in the design compared to the City of Melbourne brand.

Source: http://benhulse.com/#1333914/Canadian-Olympic-Team-Rebrand

Case study on rebranding of Melbourne city.

Thoughts:
Vibrant colours and basic shape of triangle are used in a contemporary logo M to give melbourne a “Younger” & vibrant impression of the city. Like the idea of sub-section with the variations of colours and design for the Logo.

Concern:
Not sure if the “traditional” aspect of Melbourne is lost through the process of rebranding.

Source: http://www.behance.net/gallery/City-of-Melbourne/276451

Offwhite eases the integration of Eastern culture into the lifestyles of Asian-Australians wishing to maintain a balanced cultural identity or anyone interested in Eastern culture, in a social environment.
Elements of Cultural Semiotics such as chopstick, fish scale motives, Confucius, ninja is used.

Concern:
Mixture of Chinese and Japanese might confused the audience if they have no in depth understanding of Asian Culture.

Source: http://www.behance.net/gallery/Branding-Offwhite/1840965