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Offwhite eases the integration of Eastern culture into the lifestyles of Asian-Australians wishing to maintain a balanced cultural identity or anyone interested in Eastern culture, in a social environment.
Elements of Cultural Semiotics such as chopstick, fish scale motives, Confucius, ninja is used.

Concern:
Mixture of Chinese and Japanese might confused the audience if they have no in depth understanding of Asian Culture.

Source: http://www.behance.net/gallery/Branding-Offwhite/1840965

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