Thoughts: Landmarks are important in a Nation / City / Place branding because a unique landmark will be the reference / attraction place for local and tourist.
Thoughts: The use of cultural semiotics in the Official Posters as the background details added depth to the overall design. Awesome colour template.
Recent Canadian Olympic Team Re-Branding that uses cultural semiotics (the iconic maple leaf).
A comprehensive 86 page brand manual. Includes committee/team history, identities, typography, colour, photography/writing style, graphics, and marketing guidelines.
“The brand strategy was repositioned to focus on the team rather than the committee, and our goal was to deliver a classic sports brand with fresh appeal. In everything we did, we attempted to balance classic versus current aesthetics and themes. In communications, we looked to balance imagery and stories of today’s Olympic heroes with legends from decades past.”
Thoughts: Looks similar to the rebranding of City of Melbourne in a glance but after looking through the designs and video the “roots” is stronger in the design compared to the City of Melbourne brand.
Case study on rebranding of Melbourne city.
Vibrant colours and basic shape of triangle are used in a contemporary logo M to give melbourne a “Younger” & vibrant impression of the city. Like the idea of sub-section with the variations of colours and design for the Logo.
Not sure if the “traditional” aspect of Melbourne is lost through the process of rebranding.
Thoughts: Such is the uniqueness of sushi as a cultural semiotics that no matter what form of illustration or sculpture that it is in we can still recognize it immediately, is there such unique food that we can promote in Singapore ?
01. 大北窑 dabeiyao / 02.地安门 dianmen / 03.沙滩 shatan / 04.雍和宫 lama temple / 05.中关村 zhongguancun / 06.颐和园 summer palace / 07.潘家园 panjiayuan / 08.动物园 zoo / 09.大山子 dashanzi / 10.簋街 guijie
An effort from Nod Young to design 10 recommended visiting place in Beijing.
“Beijing is an up-and-coming city with too much flavor not to share with the rest of the world. given that more and more people are coming to our city, many of whom might be in need of a suggestion or two, we thought we might provide a short typographical tour for any prospective visitors.”
Thoughts: Good consistency but might not recognize it is for Streets of Beijing if wasn’t mentioned.